Amazon Announces 175 Million Users Now Rely on Passkeys: What It Means for Your Business

Amazon recently revealed that 175 million customers have embraced passkeys, a login technology that offers a faster, more secure alternative to traditional passwords. As a business technology user in Idaho, it's important to stay informed about these advancements in security to protect your organization and educate your staff.

Picture by Amazon

What Are Passkeys?

Passkeys are a modern replacement for passwords, using either biometrics (like fingerprints or facial recognition) or a PIN to verify a user’s identity. This technology offers a seamless and secure login process that is faster and much more resistant to phishing attacks and credential theft. You might have already experienced passkey by using your iCloud Keychain.

Unlike passwords, passkeys use cryptographic challenges that are securely stored on your device. This means hackers can’t steal passkeys the way they can steal passwords from compromised databases during a breach. Additionally, passkeys eliminate the need for users to remember complex combinations of letters, numbers, and symbols, offering a simpler, more user-friendly experience.

Why Should You Care?

For businesses, the benefits of passkeys are clear: they offer better protection for your company’s sensitive data by reducing the risk of phishing attacks and credential theft. They also streamline the login process, which can save time and reduce frustration for your end users.

But adopting this new technology is not just about improving security—it’s also about staying ahead of the curve. With major platforms like Amazon and Apple already integrating passkeys, the technology is quickly gaining traction. Educating your staff now about how to use passkeys will prepare them for the future and ensure they can take full advantage of the technology as it becomes more widely available.

What Should You Do Next?

1. Educate Your End Users: Inform your employees and end users about the benefits of passkeys. Highlight how they offer faster logins, increased security, and protection against common threats like phishing.

2. Encourage Adoption: If your business uses services or platforms that offer passkeys, encourage your team to adopt this technology. Make sure they understand how to set up and use passkeys, and provide resources or training if necessary.

3. Stay Informed About Future Updates: Keep an eye on developments around passkey portability. As the technology becomes more flexible and accessible, it will offer even greater value to your business.

By embracing passkeys now, your business can stay ahead of security threats and enhance user experience—two things that are crucial in today’s digital landscape. If you’d like to learn more about how passkeys can benefit your organization or need help with implementation, feel free to reach out to our team. We’re here to help!